High-level financial impact
Campaign outcome summary
Detailed consent funnel
| Stage | Progression | Reached | Consented | Cumulative |
|---|
Compliance Note: Customers who have not consented by the end of Stage 4 are classified as
deletions. Under DPDPA Section 5, their personal data must be erased. Sunk CAC is unrecoverable; future LTV is
foregone.